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 Security: SSL and Online Trust |
| Forrester: Why Customer Experience Matters |
| Performance: Keeping Up With Heavy Traffic |
| Poll: How do You Shop? |
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| Traditionally, the Black Friday post-Thanksgiving sales have been limited to stores in the US, but this year, the trend for discounted good spread to other parts of the world, not to mention online. Previously, security concerns have held people back from sale shopping online, but last week's Black Friday online sales grew by 24.3% compared to last year. In this week's Global Roundup, we have tips on how websites are coping with increased traffic by increasing performance, and undertaking the latest security strategies. We also look at how poor online customer experiences can turn shoppers off online purchases all together. Take our quick poll and tell us how you prefer to shop. |
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| Security Guide: How to Reassure Your Online Customers |
| The first thing that puts customers off shopping online is often concern about security. Many people now know that web shopping is more secure than ever, but displaying an SSL certificate can be just the reassurance your customers need. This paper reveals the latest advances in SSL technology and how these advances ensure your customers have confidence in the security of your site, as well as protecting them from threats such as phishing, data manipulation and other site scams. |
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| Forrester Report: How Bad Experiences Can Ruin Your Profits |
| Despite the money that can be made on heavy shopping days, the only truly successful transactions are those where the customer goes away feeling satisfied about their experience. A poor online experience doesn't just affect the customer's mood, it can impact your future success too. This Forrester Consulting paper evaluates how consumers' and business buyers' opinions of online customer experiences compared to vendors' perceptions of their own online presences. Get it now and see how you match up. |
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| Web Tips: How to Keep up With Heavy Traffic |
| Heavy-traffic days such as Black Friday can be big business for online retailers, but if your site fails to perform under pressure, you could be losing out. This paper reveals the top five tips and tricks for setting up your content, as well as recommendations for performing a thorough health check of your web service infrastructure. Read the paper and discover how to boost your web performance and drive customer engagement. |
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Kind regards
Kasey Cassells
e-Editor
IDG Connect
P.S: Don't forget to take our quick poll and tell us how you shop.
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